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About the Founder & CEO


345A man of vision, Prof. Dato’ Dr. Chin See Keat is the founder of E- Optics worldwide and a host of other companies. Under his leadership, E-Optics worldwide has expanded from a single outlet to an international brand with outlets all over Vietnam, Cambodia, and China. He awarded as BEST FRANCHISOR AWARD by the Malaysian Franchise Association

He is the key founder of the Malaysian Retailer-Chains Association (MRCA). Using his expertise as a member of the ASEAN Business Advisory Council (ABAC), he is also the key founder of  ASEAN Retail Chain & Franchise Federation (ARFF) with the aim of establishing ASEAN as a powerhouse of business opportunities.

mrca-malaysia-retail-chain-association        arff-new-logo

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